Welcome to



The Straits Wine Company was established in 2006 with a singular focus: to celebrate the art of wine with discerning drinkers across Asia. Today, we are a leading wine importer, retailer, and distributor with a presence in Singapore and Malaysia.

Through the years, The Straits Wine Company has grown to become a trusted partner and collaborator of Michelinstarred restaurants, innovative hospitality groups, and luxury hotels — known for our wine expertise and exceptional service alike.

Well-Heeled & Well-Travelled

Being a foodie in Malaysia is not an exception, it’s the rule. Many are well-travelled, cosmopolitan consumers, who are always excited to explore what’s new in the world of food and wine.

Home to Asia's Best

No stranger to the likes of the Michelin Guide and The World’s 50 Best Restaurants, Singapore’s fine-dining destinations are consistently bestowed with global accolades, while the emerging luxury dining scene in Kuala Lumpur has been an insider favourite for years and will continue to gain in popularity with a large and expanding middle class.

A Taste of The Good Life

Premium wines do particularly well in Singapore and Malaysia with sales within this segment accounting for over 40% of total wine sales in the former, and close to 30% for the latter. With both markets projected to grow on an upwards trajectory, there is no better time to deepen brand presence and investment in the region.


16 Years in Business

Operating in Singapore & Malaysia.

150 On-Trade Partners

Collaborating with top chefs, luxury hotels and award-winning hospitality groups.

100+ Wineries Represented

Advocate for artisanal producers and family-owned wineries.

9 Wine Bar & Retail Venues

Strategically located in affluent neighbourhoods across Singapore.

26,214+ Direct Consumer Reach

Across social and digital platforms.



We’re interested in the stories behind each bottle - the winemakers and vineyard teams who create the magic — our journey is only possible when partners, staff, and customers come together.

Established & Respected

We have strong distribution channels in Singapore and Malaysia, including longstanding relationships with celebrity and emerging chefs, innovative hospitality groups, luxury and upscale hotels. We differentiate ourselves to other local importers through our mix of 9 retail and drink-in venues located across Singapore.

Strategic Expertise

We have qualified industry experts at every touchpoint, backed by a company staff strength of nearly 40 personnel, ensuring that your brand is well represented in the region.